Data room
CRM, financials, call transcripts, marketing & sales assets, product analytics — all in one place.
![[Re]claim](/assets/logo-D9rCdYB8.png){kind=logo}
Building Reclaim agentic OSFOR POST-PMF B2B SAAS FOUNDERS.
Growing slower than your market? Let's reverse the drift.
After 30+ companies, the root cause is almost always the same: product decisions that drifted from the customer. Product-market fit is a lease, not a deed. We find where yours drifted and get you back on track in an 8-week sprint.
The "portfolio fixer" VCs call when growth stallsAuthor of Product Scale Fit
Lived-through patterns from:
02Where fit goes
Fit doesn't disappear. It drifts.
You drifted from it.
The roadmap stopped coming from buyers. Investor asks, founder bets, features built because building got cheap.
Where did this decision actually come from?
It drifted from you.
Your buyers changed how they work. Your slice got cheaper; the need underneath didn't.
Is the need still real?
Every wrong move is paid in months you don't have.
Most companies lose it by choice, not by accident.
03How we approach it
The route we run, stop by stop.
A six-week sprint. Two pillars, product reality and go-to-market reality, and one question underneath: which way has your fit drifted, and what do we do about it?
The real goal, the real story
Goals and growth history, documented.
Product, market, position
Product and commercial deep-dive, buyer interviews, competitive map. Plus the question nobody asks: where did your last big decisions actually come from?
Drift named
Product strength scored against go-to-market strength. Which way your fit is drifting, and where, named with evidence.
Strategic direction agreed
Double down, go up a level, or let go. The high-level path agreed: where focus goes, what changes, what stays.
Keep, kill, sharpen, build, take to market
Specific moves built across product and GTM, ordered by leverage.
The 90-day roadmap
Final walkthrough with the team. Every move sequenced — owners, timing, tracking.
End state
A roadmap your team can run on Monday.
Six weeks. Two pillars. One sequence the whole company moves to.
04What it unlocks
Drift leaks at every stage. So the fix compounds.
No silver bullet. Incremental lifts across the whole lead and customer lifecycle, each one small, together not.
Acquire↓30–40%
Convert2.5×
Close faster↓40%
Price+35%
Expand40–50%
CAC, as the inbound/outbound ratio flips toward inbound.
Close and conversion rate, with a 10-point win-rate lift compounding into +33% pipeline velocity.
Shorter sales cycles when positioning locks around buyer problems.
Revenue from pricing repositioning alone.
New ARR from existing customers when expansion is architected.
Typical ranges from our work across 30+ product orgs.
§ Why incremental is the point
1.15 = 1.61
10% better at five stages isn't 10% more revenue. It's 61% more. Illustrative, but that's how compounding works.
Most clients identify revenue opportunities worth 3–5× the sprint investment during the diagnostic alone.
05Who's behind this
Operator turned ruthless growth architect.
The unfair advantage of a serial founder, without being one.
Fifteen years inside product orgs. Author of Product Scale Fit. The "portfolio fixer" funds call when their post-PMF companies grow slower than their market.
Sectors
- B2B SaaS
- Fintech
- Marketplaces
"Olya quickly made an impact — helping us structure our sales decisions, sharpen our brand, and build a growth strategy that actually drives leads. She has a rare ability to combine strategic thinking with execution, and she brings clarity to areas where most people just bring complexity."
06Wall of love
Wall of love.
A handful of notes from operators we've worked with, in their own words.
"Olya quickly made an impact — helping us structure our sales decisions, sharpen our brand, and build a growth strategy that actually drives leads. She has a rare ability to combine strategic thinking with execution, and she brings clarity to areas where most people just bring complexity."
"We worked with Olya to come up with a new approach on messaging. Her feedback and perspective helped us dramatically improve the quality of in-person conversations at the next event. A side effect I didn't see coming: the prospects we added to our pipeline have a 3.5x higher ACV than we were seeing before."
"Olya helped me figure out where to focus our growth team's energy. She gave super actionable advice on sales playbooks, outbound strategy, and how to structure the team for scale."
"I came to Olya feeling stuck and overwhelmed — she helped me cut through the noise, prioritize ruthlessly, and walk away with a clear game plan I actually felt confident about."
"Olya helped me restructure my pitch deck and sharpen the narrative. She also challenged my assumptions on go-to-market in a way that was genuinely helpful, not generic."
"Olya has this rare ability to zoom out and reframe the problem entirely. I went in thinking I had a marketing issue — turns out it was a positioning issue. Game-changer."
"Olya helped us rethink our entire outbound approach. She brought structure, clarity, and a framework we could actually run with. Super valuable session."
"Olya gave me one of the most honest and useful assessments of our strategy I've ever received. She identified blind spots in minutes that we'd missed for months."
"In one session, Olya diagnosed our retention problem, mapped the customer journey gaps, and gave us a prioritized fix list. Incredibly sharp and practical."
"Olya quickly made an impact — helping us structure our sales decisions, sharpen our brand, and build a growth strategy that actually drives leads. She has a rare ability to combine strategic thinking with execution, and she brings clarity to areas where most people just bring complexity."
"We worked with Olya to come up with a new approach on messaging. Her feedback and perspective helped us dramatically improve the quality of in-person conversations at the next event. A side effect I didn't see coming: the prospects we added to our pipeline have a 3.5x higher ACV than we were seeing before."
"Olya helped me figure out where to focus our growth team's energy. She gave super actionable advice on sales playbooks, outbound strategy, and how to structure the team for scale."
"I came to Olya feeling stuck and overwhelmed — she helped me cut through the noise, prioritize ruthlessly, and walk away with a clear game plan I actually felt confident about."
"Olya helped me restructure my pitch deck and sharpen the narrative. She also challenged my assumptions on go-to-market in a way that was genuinely helpful, not generic."
"Olya has this rare ability to zoom out and reframe the problem entirely. I went in thinking I had a marketing issue — turns out it was a positioning issue. Game-changer."
"Olya helped us rethink our entire outbound approach. She brought structure, clarity, and a framework we could actually run with. Super valuable session."
"Olya gave me one of the most honest and useful assessments of our strategy I've ever received. She identified blind spots in minutes that we'd missed for months."
"In one session, Olya diagnosed our retention problem, mapped the customer journey gaps, and gave us a prioritized fix list. Incredibly sharp and practical."
"Olya quickly understood our product and market, then gave us a very structured and actionable diagnosis. She doesn't waste time — every minute was valuable."
"Olya helped us figure out what to focus on when everything felt equally urgent. Her prioritization framework was exactly what we needed at our stage."
"Olya helped us think through our PLG motion and the metrics that actually matter. She challenged our assumptions in the best way possible."
"Olya provided an incredibly thorough and nuanced view of the industry landscape. Her strategic thinking is top-notch and her advice was immediately actionable."
"Olya helped me build a GTM strategy from scratch. She was patient, thorough, and gave me a roadmap I could actually follow as a solo founder."
"Olya's ability to break down revenue strategy into clear, actionable steps is unmatched. She sees the full picture and knows exactly where to focus."
"Olya has a gift for cutting through complexity. She took our messy growth challenges and turned them into a clean, prioritized action plan."
"Olya spotted blind spots in our funnel that we'd been staring at for weeks. Fresh perspective, zero fluff, all signal."
"Olya brought a refreshingly creative lens to our growth strategy. She thinks differently and that's exactly what we needed to break through a plateau."
"Olya quickly understood our product and market, then gave us a very structured and actionable diagnosis. She doesn't waste time — every minute was valuable."
"Olya helped us figure out what to focus on when everything felt equally urgent. Her prioritization framework was exactly what we needed at our stage."
"Olya helped us think through our PLG motion and the metrics that actually matter. She challenged our assumptions in the best way possible."
"Olya provided an incredibly thorough and nuanced view of the industry landscape. Her strategic thinking is top-notch and her advice was immediately actionable."
"Olya helped me build a GTM strategy from scratch. She was patient, thorough, and gave me a roadmap I could actually follow as a solo founder."
"Olya's ability to break down revenue strategy into clear, actionable steps is unmatched. She sees the full picture and knows exactly where to focus."
"Olya has a gift for cutting through complexity. She took our messy growth challenges and turned them into a clean, prioritized action plan."
"Olya spotted blind spots in our funnel that we'd been staring at for weeks. Fresh perspective, zero fluff, all signal."
"Olya brought a refreshingly creative lens to our growth strategy. She thinks differently and that's exactly what we needed to break through a plateau."
07The Scale Room
10K+ founders tune in every week to learn how to operate as a serial founder.
One newsletter. One podcast. Same obsession: product identity that the market gets inevitably attracted to.
Dispatch 07
The Scale Room
